Meta: the most popular network for 25-34 year-olds
Open up your sales opportunities with your top products on Meta
In France, 33 million users* can be reached via Facebook ads. A lever that reaches almost 50% of the French population and has become essential for e-commerce in both BtoC and BtoB. Distribute your top products to win over additional audiences thanks to highly personalised targeting. Efficient campaigns for and refine your campaigns by product for granular management of your catalogue (* We are social and Hootsuite 2021).
To date, 52% of online shops are discovered thanks to social networks. By targeting your users at the very beginning of their buying journey, during the inspiration phase, you can help your products find the right users. This is the aim of Facebook Discovery Commerce, a shopping format developed for e-tailers.
More than 500 million* Instagram accounts worldwide are active every day. To date, 83%* of users say they discover new products and services on Instagram. The engagement rate of Instagram is higher than that of other social platforms (* We are social and Hootsuite 2021).