Presentation

50 Factory is the specialist in the sale of spare parts and accessories for your vehicle. New and used products to repair or maintain your motorbikes, quad bikes and scooters. Find the best-known brands: Ipone, Malossi, Top performances, Yasuni, Monster, MVT… at the best prices!

Challenges

The company has identified several critical challenges to optimise its performance and gain market share:

• Opening up the acquisition to international markets
• Controlling the profitability of certain products
• Give visibility to top products

Solution

To meet these challenges, 50Factory relied on SteerFox :

• Enriching the feed Enriching product data to improve advertising and attract more potential customers with well-targeted, attractive offers.
• Prioritising existing campaigns SteerFox helps to prioritise advertising campaigns based on individual scoring of the sales potential of each product. This enables marketing efforts to be concentrated on products with the highest growth potential.
• Campaigns are restructured and optimised according to the performance of each product, with a boost for top products on the SteerFox CSS.
• Dynamic campaign optimisation The platform enables continuous and dynamic optimisation of campaigns, maximising their potential and activating multi-channel SEA and multi-country strategies to reach a wider audience.

Thanks to the integration of the SteerFox solution, 50Factory has seen significant results.

These results demonstrate the effectiveness of the SteerFox solution in optimising advertising campaigns, effectively managing the product catalogue and improving 50Factory’s overall profitability.