Presentation

Agryco has a catalogue of several thousand products, most of which are highly seasonal.

Challenges

The company faced a number of strategic challenges in its sector:

• Controlling the distribution of its catalogue according to seasonality
• Managing its international acquisition campaigns
• Control its profitability by developing its turnover

Solution

To meet these challenges, Agryco has integrated the SteerFox SAAS solution, which offers a number of advanced functions:

• Integration of multi-source data SteerFox enables the integration of various data sources such as product references, prices, stocks and delivery times. Sales, margin and ROI objectives are also taken into account for optimised overall management.
• Enhancing the product catalogue Synchronising adverts with promotions and offers on the site helps to maintain consistency and attract more customers with attractive offers.
• Product catalogue prioritisation Scoring the sales potential of each product helps to boost top products and exclude under-performing products. This prioritisation improves the effectiveness of advertising campaigns.
• Product catalogue management: Managing the catalogue according to seasonality and performance maximises sales during key periods and reduces costs during off-peak periods.
  International campaign deployment SteerFox helps to deploy and manage advertising campaigns in different countries (France, Belgium, Italy, Spain, Germany), taking account of local specificities and optimising advertising budgets.

Thanks to the SteerFox solution, Agryco has seen significant improvements in its performance.

These results testify to the effectiveness of the SteerFox solution in optimising advertising campaigns, managing the product catalogue intelligently and improving Agriconomie’s overall profitability.