Presentation

Bergère de France has been a major player in the knitting yarn sector for over half a century. Bergère de France has grown from a family-run business to a brand recognised throughout Europe. It has expanded its business by acquiring one of the largest and most beautiful spinning mills in Lorraine.

Challenges

• Expanding your audience
• Win over a younger demographic
• Opening up to international acquisition

Solution

To support Bergère de France, we set up a comprehensive and structured SEA strategy:

• Isolating campaigns linked to brand awareness, to better manage performance
• Targeting of complementary audiences, to extend coverage while maintaining relevance
• Deployment and ongoing optimisation of campaigns, 24/7
• Creation of visual advertising, tailored to key messages and targets
• Activation of new SEA levers to diversify contact points
• Analysis of the potential of each product, to prioritise high-value references
• Launch of international campaigns to support the brand’s expansion