Campings is a tourism player operating in France, Belgium, Spain and the Netherlands. Following the Covid-19 period, Campings.com was looking for a way to restore its profitability and cash flow.
Managing the distribution of accommodation according to seasonality
Google and SteerFox have worked together to offer a 360° approach focusing on Search and YouTube. Two strategies for Search: optimise coverage so as not to miss any relevant semantics, and choose the broadest match type to increase the number of bookings. One main strategy for YouTube: use YouTube for Action and Beta Cross-network attribution to target audiences at the bottom of the funnel.
