Campings is a tourism player operating in France, Belgium, Spain and the Netherlands. Following the Covid-19 period, Campings.com was looking for a way to restore its profitability and cash flow.
Google and SteerFox have worked together to offer a 360° approach focusing on Search and YouTube. Two strategies for Search: optimise coverage so as not to miss any relevant semantics, and choose the broadest match type to increase the number of bookings. One main strategy for YouTube: use YouTube for Action and Beta Cross-network attribution to target audiences at the bottom of the funnel.
“SteerFox convinced us to add YouTube back to our media mix in spring 2021, in order to capture the peak demand for our category. We focused on two areas in particular: fine-tuned targeting and visual creatives. The result is a performance that matches our ambitions”.
