“SteerFox’s automated approach, combining artificial intelligence, algorithms, learning curves and human actions with the support of our account manager, convinced us to try a different way of doing SEA and Google Shopping + CSS campaigns. The relationship with SteerFox is smooth and professional. Monthly reports are the subject of discussions and joint decision-making. Where necessary, interim calls or email exchanges demonstrate a real commitment and considerable availability.”
Béatrice Nalpas-Cala, COO of Castex
Presentation
Manufacture Castex has specialised in natural feather duvets, eiderdowns and pillows since 1870. Top-of-the-range products at the best value for money. Castex has a factory outlet in Dax in the Landes region of France, as well as an online shop offering products for both private individuals and professionals.
Challenges
- Develop non-brand sales
- Improve cost per acquisition
- Stand out from the competition
Solution
With the SteerFox platform, Castex was able to :
- Reorganise on a product-oriented logic, by integrating KPIs defined with SteerFox. Campaigns are automatically updated on a daily basis according to price variations, stock changes or promotions.
- SteerFox contributes its expertise and automation technology to improve campaign semantics and management. Campaigns can be consulted in real time on the SteerFox dashboard.
