Como is an authorised distributor and repairer of the Smart, Mercedes-Benz and Lexus brands, with 21 outlets in the Paris region. In all, the group sells almost 8,500 vehicles a year.
SteerFox combines its technology and human expertise to manage Como’s campaigns on a daily basis. This operation requires human interaction and regular monitoring to set up campaigns, as well as monthly reporting. In this sector, the segmentation of campaigns by offer is essential, as it enables the acquisition strategies of each dealership to be matched in an industrialised way.
“We chose SteerFox because of their responsiveness and transparency. We need to understand the behaviour of our visitors, and the monthly reports are clear and precise, enabling us to make the right decisions.”
