We proposed a three-stage strategy to Deco Cuir.

• Integration of the enriched product flow Products, prices, delivery times and sales objectives (turnover, ROI, margin) were integrated into the SteerFox platform for optimised and accurate management of the product catalogue.
• Boosting top products Using the Comparison Shopping Service (CSS) to promote top products and products with untapped potential to new audiences. This approach maximises the visibility of the best-performing products and those likely to attract new customers.
• Opening up the traffic acquisition strategy to multi-levers Deployment of advertising campaigns on Meta and Bing Ads to capture new market share. This diversification of acquisition channels means we can reach a wider and more varied audience.

Performance achieved

The results achieved thanks to the collaboration with SteerFox have been remarkable.

• Return on advertising investment (ROAS) has risen by 50%,
• Conversions have increased by 140%
• Sales have risen by 60%.

These performances bear witness to the effectiveness of the strategies put in place to optimise advertising campaigns and expand Decocuir’s customer base.