Presentation

Deco Cuir specialises in the online sale of leather in hides or pieces. With a catalogue of over 7,000 items, it is the leading French website for leatherwork supplies. Every year, Deco Cuir earns its place among the top e-commerce websites (Capital x Statista).

Challenges

• Introduce people to products related to the world of leather
• Expand the target to a new clientele
• Increase online turnover

Solution

We proposed a three-stage strategy to Deco Cuir.

• Integration of the enriched product flow, the products, prices, delivery times and commercial objectives (turnover, ROI, margin) were integrated into the SteerFox platform for optimised and precise management of the product catalogue.
• Boosting top productsUse of the Comparison Shopping Service (CSS) to promote top products and products with untapped potential to new audiences. This approach maximises the visibility of the best-performing products and those likely to attract new customers.
• Opening up the traffic acquisition strategy to multiple leversDeployment of advertising campaigns on Meta and Bing Ads to conquer new market shares. This diversification of acquisition channels makes it possible to reach a wider and more varied audience.

The results obtained thanks to the collaboration with SteerFox have been remarkable. These performances bear witness to the effectiveness of the strategies put in place to optimise advertising campaigns and expand Decocuir’s customer base.