Homifab is a designer of aesthetic and functional furniture. With a vast choice of over 3,800 items, the brand offers durable and affordable furniture with the aim of making aesthetics accessible.
Developing the soft underbelly of the product catalogue
Explore new acquisition channels
Strengthen their presence on social platforms
Solution
For Homifab, we deployed an acquisition strategy consistent with the brand’s overall strategy and objectives in 3 stages:
Implementation of a keywording strategy to develop the catalogue and boost high-potential products.
Strengthening the SEA strategy by integrating new campaign formats on Google to broaden the audience.
Development of the SMA component by exploring new levers, particularly on Meta and Pinterest.
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