Presentation

Homifab is a creator of attractive and functional furniture. With a vast choice of more than 3,800 items, the brand offers durable and affordable furniture with the aim of making aesthetics accessible.

Challenges

• Developing the ‘middle ground’ of the product catalogue
• Exploring new acquisition channels
• Strengthening their presence on social platforms

Solution

To address these issues, HomiFab collaborated with SteerFox, which implemented a series of strategic and technical solutions:

• Clustering strategy Different product clusters based on different KPIs were created to finely segment the catalogue. This method allows advertising spend to be focused on the most profitable products and maximises their visibility
• Strengthening of the SEA strategy New campaign formats, such as Demand Gen, have been introduced to intensify campaigns on Google, broaden audiences and improve the performance of the Pmax format. This approach aims to effectively promote sale items, new products and clearance sales.
• Development of the SMA section Homifab has expanded its presence on various social media platforms, optimising the visibility of its catalogue. On Meta, new advertising formats have been integrated, including the instant showcase. On Pinterest, the catalogue has been segmented into different clusters, adopting collection and shopping formats.

Thanks to the implementation of SteerFox solutions, HomiFab has recorded impressive results. These results demonstrate the effectiveness of the strategy implemented, enabling HomiFab to double its e-commerce turnover in 12 months by activating three new acquisition levers.

By 2024, HomiFab plans to expand its catalogue to new product families, diversify its SEA approach on Bing, and explore new growth levers on platforms such as YouTube and TikTok.

This expansion should continue to strengthen HomiFab’s online presence and support its sustainable growth.