Presentation

With its vast 7000 m² sales outlet in Libourne, this family business has successfully reinvented itself in e-commerce, and now offers more than 25,000 products.

Specialising in gardening, outdoor decoration and pet accessories, Jardinerie Dupoirier embodies the successful alliance of tradition and modernity.

Challenges

• The gardening sector has seen a decline in performance: an estimated -6.2% drop in turnover for gardening and -1.5% for DIY.
• Increasingly strong online competition, with more than 20 merchants and marketplaces offering similar products at ever more aggressive prices.
• A price increase of 7 to 8% on the 100 best-selling products in the sector this year, representing a real challenge for the company.

Solution

To meet these challenges, Jardinerie Dupoirier has relied on Steerfox x BoostMyShop, the recipe for success to generate growth without lowering its prices or increasing its budgets.

This collaboration has been the central pillar of a strategy aimed at optimising the performance of Jardinerie Dupoirier’s marketing campaigns, using an approach that is both innovative and based on specific data.

• Integration of a data feed, provided by BoostMyShop The BoostmyShop price data feed integrated into the SteerFox solution made it easy to identify daily offers without competitors and the best-positioned offers. Among these products, SteerFox analyses the sales potential of each one to prioritise advertising investments and distribution.

Thanks to the strategy implemented by Steerfox and Boost My Shop, Jardinerie Dupoirier has achieved significant results. These performances demonstrate the effectiveness of the SteerFox solution in supporting Jardinerie Dupoirier in its growth and development, optimising its marketing campaigns and maximising its return on investment.

Curious to find out more about their action plan? Discover their strategy in detail!