“Thanks to a coherent segmentation of Search + Shopping + CSS across 600 automated campaigns, a detailed analysis of product performance, and multi-objective omnichannel management (e-commerce, store visits, etc.), SteerFox has achieved a 336% increase in gross margin in 6 months with the same budget.”
Presentation
Leroy Merlin has been the number one name in home improvement since 1921: construction, interior design, decoration, DIY and gardening. A French brand with an international presence: in Europe, Asia, Africa and South America.
Challenges
- Optimise campaigns by geographical area
- Develop sales of the Leroy Merlin marketplace outside France
- Adopt a specific strategy for each product to maximise the dissemination of promotions
Solution
SteerFox has implemented:
- Ultra-personalised management for Leroy Merlin with the development of new features according to the customer’s needs.
- Monitoring of the competition thanks to the platform’s ‘share of voice’ feature by product category has enabled Leroy Merlin to stand out from the competition in various ways.
x4of Gross margin
