Presentation

LF Equipement is a company specialising in construction equipment since 1991. The company has 2 e-commerce sites for new and second-hand equipment for individuals and professionals. The company has relied on SteerFox to promote its product catalogue to individuals and professionals in the sector.

Their advantage: impeccable products. Professional-quality construction equipment.

Challenges

In this context, LF Equipement arrived with several objectives:

• To face BtoB competition made up of large brands.
• To manage multi-lever acquisition.
• To develop BtoB turnover with offline conversions and requests for quotes.

Solution

The growth solution deployed for LF Equipement:

• Implementation of tracking based on leads, a very important stage in the B2B world. Tracking based on calls made and quotes provided offline but thanks to paid adverts.
• Deployment of display campaigns and dynamic remarketing campaigns to trigger action on an intentional audience.
• Opening up acquisition to Meta Ads to target additional audiences and introduce products to a new audience.

In just 9 months, LF Equipement has achieved remarkable results.