LF Equipement - Steerfox

SUCCESS STORY /

BtoB

ROAS: +75
Conversion rate: x3.6
Global sales: +100
Non-brand sales: x6.5

Presentation and issues

LF Equipement has specialised in construction and public works equipment since 1991. The company has 2 e-commerce sites for new and used equipment for private individuals and professionals. The company relies on SteerFox to promote its product catalogue to individuals and professionals in the sector. Their trump card: impeccable products. Professional-quality building equipment. Against this backdrop, LF Equipement came up with several objectives :

Facing B2B competition from major brands.

Managing multi-channel acquisition.

Growing B2B revenue through offline conversions and quote requests.

Solution

The growth solution implemented for LF Equipement

Lead tracking implementation A crucial step in the B2B world, this tracking system was based on calls made and quotes generated offline, driven by paid ads.
Deployment of display campaigns and dynamic remarketing campaigns These were used to trigger actions from an intent-driven audience.
Expansion of acquisition to Meta Ads This allowed targeting of complementary audiences and introduced the products to a new public.

Performance achieved

In just 9 months, LF Equipement achieved remarkable results :

ROAS +75%
Conversion rate 3.6x
Non-brand revenue 6.5x