Maille Store - Steerfox

SUCCESS STORY /

Google Ads ROAS : +67
Amazon Ads Sales : +139
Conversions ManoMano Ads : +12

Presentation and issues

Maille Store has specialised in selling nets online since 2013. Choose from over 400 references: nets for gardens, sports, agriculture and buildings. The nets are 100% made in France and can be made to measure. They are based in Paris and have a large stock of nets to reduce delivery times for standard products.

Increasing turnover and sales volume

Developing off-brand performance

Open procurement to new levers

Solution

MailleStore relied on SteerFox to turn its results around. A 4-step plan :

Selection of distribution channels The selection of Google, Amazon and ManoMano as the channels to activate was based on the sales potential of MailleStore products on these channels. A marketing strategy was then developed for each channel to ensure greater effectiveness.
Restructuring of the product catalogue An audit of the existing references made it possible to analyse the profitability of the products on the marketplaces. Cheaper alternative products were sought to improve margins.
Market research was carried out to analyse market trends. Test campaigns were launched to identify untapped trends and growth opportunities.
To diversify traffic sources and reach new audiences, new channels (Bing Ads and Meta Ads) were introduced. Targeted campaigns were created to attract additional customers.

Results

Google Ads ROAS +67
Amazon Ads Sales +139
ManoMano Ads Conversions +12

«Gracias a Steerfox, hemos obtenido muy buenos resultados de nuestras campañas publicitarias (Google Ads y Amazon Ads). Además, ofrecen un seguimiento transparente, interesante y regular de los resultados y las acciones emprendidas.»

Cyril Leclerc ,