Presentation

Maille Store has specialised in online net sales since 2013. Choose from over 400 products: nets for gardens, sports, agriculture and buildings. The nets are 100% made in France and can be custom-made. Their headquarters are in Paris and they have a large stock of nets to reduce delivery times for standard products.

Challenges

• Increase turnover and sales volume
• Develop performance outside the brand
• Open acquisition to new levers

Solution

MailleStore relied on SteerFox to turn its results around. A four-step plan:

• Selection of distribution channels The selection of Google, Amazon and ManoMano as channels to be activated was based on the sales potential of MailleStore products on these platforms. A marketing strategy was then applied to each channel for greater efficiency.
• Restructuring of the product catalogue The audit of existing references made it possible to analyse the profitability of products on marketplaces. Less expensive alternative products were sourced to improve margins.
• Creation of exploration campaigns Market research was conducted to analyse market trends. Test campaigns were launched to identify untapped trends and growth opportunities.
• Development of the non-brand strategy New channels (Bing Ads and Meta Ads) were introduced to diversify traffic sources and reach new audiences. Specific campaigns were set up to attract additional customers.