To meet these challenges, Ménager Technic called on the SteerFox platform, which implemented several strategic and technical solutions:

• Integration and enrichment of the product flow Use of SteerFox APIs for precise, automated management of the 75,000 product references. Evaluation of the sales potential of each product using detailed scoring.
• Launch of Search and Shopping campaigns Implementation of campaigns based on the individual potential of each product to maximise the effectiveness of advertising spend.
• Boost top products Use granular reporting by product and by acquisition lever to optimise the visibility of high-potential products. Adjust campaigns according to the seasonality detected by the SteerFox platform.
• Opening up campaigns to different acquisition levers Extending advertising campaigns to platforms such as Facebook Ads, Amazon Ads and Pinterest Ads to diversify marketing channels and reach a wider audience.

Performance achieved

The results obtained in a year of collaboration with SteerFox have been impressive.

• +150% ROAS
• +320% increase in SEA sales

This spectacular growth demonstrates the effectiveness of the strategies put in place to optimise advertising campaigns and effectively manage Ménager Technic’s vast catalogue.