To meet these challenges, Mon Grossiste Auto has adopted SteerFox’s SAAS platform, which offers several powerful solutions :

• Launching Search and Shopping campaigns Setting up campaigns based on the individual potential of each product to maximise the effectiveness of advertising spend.
• Dual delivery on CSS Using the Comparison Shopping Service (CSS), Shopping ads can be delivered to new audiences. By allocating more campaigns to the feed hosted by the SteerFox CSS, with a budget three times higher, the aim is to maximise profitability on a cost-per-click (CPC) basis. Comparative analyses based on sufficiently large volumes of clicks and periods of time have shown an average difference of around 20%.
• Segmentation of the top / flop product catalogue The creation of professional product categories targeting a specialist audience via GA4 and Google Ads. These product categories are developed based not only on advertising data, but also on the customer’s objectives, margins, sales data on their site and various other clusters. The aim of this strategy is to increase sales volume and encourage actions to increase the average basket compared with the previous year.

Performance achieved

Thanks to the use of the SteerFox solution, Mon Grossiste Auto has achieved significant results :

• Significant increase in turnover (x5)
• ROAS up by more than 42
• 57% increase in profitability

These results demonstrate the effectiveness of the SteerFox solution in supporting Mon Grossiste Auto’s growth and development, by optimising its marketing campaigns and maximising its return on investment.