Presentation

Mon Grossiste Auto is an online platform specialising in the distribution of car parts in France. Founded in 2015, the company’s mission is to offer quality products at competitive prices to both private individuals (BtoC) and professionals (BtoB).

Challenges

• Reducing dependence on marketplaces to improve profitability
• Increasing the average shopping basket by reaching a wider audience.

Solution

To meet these challenges, Mon Grossiste Auto has adopted the SAAS platform from SteerFox, which offers several powerful solutions:

• Launch of Search and Shopping campaigns The implementation of campaigns based on the individual potential of each product to maximise the effectiveness of advertising spend.
• Double distribution on CSS The use of Comparison Shopping Service (CSS) allows Shopping ads to be distributed to new audiences. By allocating more campaigns to the feed hosted by CSS SteerFox, with a budget three times higher, the objective is to maximise profitability at cost per click (CPC). Comparative analyses of click volumes and sufficiently long periods of time have made it possible to evaluate an average difference of about 20%.
• Segmentation of the top/flop product catalogue The creation of professional product categories targeting a specialised audience via GA4 and Google Ads. These product categories are developed based not only on advertising data, but also on the client’s objectives, margins, sales data on their site and various other clusters. This strategy aims to increase sales volume and encourage actions aimed at increasing the average basket size compared to the previous year.

An effective strategy with quick results. The next steps involve optimising Google Shopping and Google Ads campaigns, as well as monitoring and developing campaigns on the Bing search engine and on Facebook to increase turnover.

Thanks to the use of the SteerFox solution, Mon Grossiste Auto has achieved significant results.

This performance demonstrates the effectiveness of the SteerFox solution in supporting Mon Grossiste Auto in its growth and development, optimising its marketing campaigns and maximising its return on investment.