Presentation

This is the leading specialist in accessories for 2-wheelers since 2004. Moto Attitude selects the best equipment and offers it to you at the best value for money. Find the biggest brands in the world of 2-wheelers: Yamaha, Shark, Bell, Shad, etc.

Issues

• Removing the ceiling on the performance of acquisition campaigns
• Integrating the competitive situation into the management of campaigns
• Exploiting the entire catalogue to develop online turnover

Solution

To overcome these challenges, Moto-Attitude collaborated with SteerFox, which implemented a series of strategic and technical solutions:

• SEA audit and performance analysis. Conducting an in-depth SEA audit and analysing performance by product and by platform (Google, Bing, Facebook, Amazon, Pinterest).
• Integration of data on the SteerFox platform Product feeds, advertising data, market data, customer objectives, etc. The objective: to centralise and analyse all the information necessary to optimise campaigns.
• Customised growth action plan Personalised action plan including: optimisation of profitability and performance, storage of cross-platform historical data and controlled management of Shopping expenses by margin and category.
• Provision of management tools for effective and continuous campaign management, enabling Moto-Attitude to monitor and adjust strategies in real time.

Thanks to these interventions, Moto-Attitude recorded significant results after only three months of collaboration. These results demonstrate the effectiveness of the strategy implemented, enabling Moto-Attitude to resume its e-commerce growth.

For 2021, Moto-Attitude plans to continue developing its online presence with the opening of new formats, the launch of CSS (Comparative Shopping Services), and multiplatform activation to diversify its acquisition channels and maximise its visibility.