Presentation

MyOrigines is the new major French player in the online international sale of cosmetics! A product catalogue of more than 18,500 beauty gems unearthed from 430 major brands. The company has had to face several challenges to strengthen its growth and optimise its marketing efforts.

Issues

The main issues identified are as follows:

• Identify growth potential by product
• Analyse performance by acquisition lever
• Analyse performance by brand

Solution

To meet these challenges, MyOrigines has adopted the SAAS platform from SteerFox, which offers several powerful solutions:

• Centralisation of insights Data from the eight acquisition channels is centralised on the SteerFox platform, facilitating an overview and efficient information management.
• The power of calculations SteerFox enables high-performance multi-criteria searches, combining demand levels, competitive pressure per product and current performance indicators, for accurate and actionable analyses.
• Predictive sales The platform enables MyOrigines to push the right product on the right acquisition lever at the right time, thus optimising the chances of conversion and sales.
• Product suggestion SteerFox recommends new, high-demand products to be added to the MyOrigines catalogue, thus ensuring that the offer is always relevant and adapted to market expectations.
• Campaign structuring Marketing campaigns are structured by performance segment (top and flop products), with the creation of dynamic clusters. This optimises multi-source campaigns and improves overall results.

Thanks to the use of the SteerFox solution, MyOrigines has obtained significant results.

This performance demonstrates the effectiveness of the SteerFox solution in supporting MyOrigines in its growth and international development, optimising its marketing campaigns and maximising its return on investment.