“I strongly believe in the automation of time-consuming and tedious tasks and I am always on the lookout for cutting-edge solutions that help me free up time. SteerFox is doubly effective, in terms of performance and time saved.”
David Sévelin, Managing Director of Oxwork
Presentation
Oxwork is an e-commerce site launched in 2014 specialising in the online sale of workwear, safety shoes and personal protective equipment.
With more than 55,000 product references, it had become impossible for Oxwork to manage the creation and optimisation of its advertising campaigns on a daily basis.
SteerFox began working with Oxwork in August 2016, and the product catalogue was connected to the platform for a 100% automated exchange.
Challenges
- Managing an XXL catalogue: more than 55,000 references to be structured and effectively distributed across advertising channels.
- Automating campaigns: daily updates, auctions and creations cannot be managed manually.
- Maximising performance without increasing costs: the need to improve results while maintaining a stable budget and reducing operational costs.
Solution
To meet Oxwork’s needs:
- The complete Oxwork catalogue was automatically structured and segmented by SteerFox for daily submission to Google Shopping, with bids tailored to each item.
- The best sellers were identified to automatically generate Google text ads campaigns.
- Updates of prices, stocks and promotions are now fully automated, with constant monitoring of ads and auctions to optimise the return on investment.
An effective strategy with fast results. The next steps involve optimising Google Shopping and Google Ads campaigns, as well as monitoring and developing campaigns on the Bing search engine and on Facebook to increase turnover.
