“I have complete confidence in SteerFox’s ability to optimise my budget in the long term. I realised how SteerFox’s progress was constant and extremely reassuringly effective.”
Nicolas Métairie, CEO of Pharmarket
Presentation
Pharmarket is the leading network of online pharmacies and parapharmacies. A catalogue offering a wide choice of low-priced non-prescription products. Find all the products from the laboratories Avène, La Roche Posay, Bioderma, Mustela, etc.
Challenges
- Increase turnover in a highly regulated sector
- Achieve sustainable growth profitability
- Optimise campaigns based on geolocation data for click and collect
Solution
Our collaboration began with the SteerFox set-up (scoring of product potential and boosting of top products), followed by an action plan based on the seasonality of products to maximise their performance.
The catalogue references are all segmented by category. This means that each one benefits from personalised treatment to increase efficiency.
