Presentation

Quadyland has been the quad specialist since 1995 with over 130,000 products in stock from the biggest brands (Yamaha, Honda, Suzuki, Kawazaki, KTM, etc.) as well as a sales outlet in Saint-Sauveur for the sale and repair of vehicles and accessories.

Challenges

• Maximising performance during the high season
• Emerging from the competition to gain market share
• Meeting profitability targets for each product

Solution

Quadyland chose to turn to SteerFox in May 2022. The objective was to return to growth for a successful peak season, which was just a month away. What solutions enabled Quadyland to avoid missing its strongest season?

• Enrichment of the product catalogue With market and competition data and commercial objectives. Campaigns were restructured by margin level and sales potential.
• Dynamic management and optimisation Monitoring of competitors’ offers to optimise campaigns in real time, based on market data. Dynamic management and optimisation according to seasonality were essential to adapt budgets and strategies according to fluctuations in demand.
• Restructuring campaigns by product and brand Campaigns were restructured to prioritise investments according to specific objectives per product (margin, stock, sales potential). A specific boost was given to Quadyland’s own brand, Speed1, across all eligible queries, covering brands, product types and competitors.
• Continuous optimisation The third week was dedicated to continuous optimisation with a daily analysis of the ROI generated. Dynamic management of product segments and optimisation according to seasonality were continued to ensure maximum performance.