We proposed a five-step strategy to SMSP:

• Scoring sales potential Use the SteerFox platform to assess the sales potential of each product in relation to sales objectives, demand levels and competitive prices. The aim is to prioritize marketing efforts.
• Development of advertising campaigns dedicated to best-sellers, products with the highest conversions and best profitability. This includes highlighting top-performing products to maximize results.
• Managing the impact of product flops Setting up spending and profitability rules for under-performing products. Reinvestment of these products through AB tests to identify growth opportunities.
• Creation of dedicated campaigns By universe, based on the potential of each catalog category. This strategy aims to respond to unique buying behaviors without cannibalizing other campaigns.
• Structuring of specific categories Organization and structuring of product categories to optimize the visibility and performance of each catalog segment.

Performance achieved

Thanks to these interventions, SMSP recorded remarkable performances.

• +20% ROAS
• +60% sales
• Outlook for 2023

For 2023, SMSP plans to aggregate offline conversions in Google Ads for better tracking of actual performance. The launch of campaigns on SteerFox’s CSS is also planned to give products greater visibility. Finally, SMSP plans to open up acquisition and launch campaigns on Meta Ads to further diversify acquisition channels.