“Humanly speaking, we are no longer capable of managing advertising campaigns by hand with catalogues containing thousands of products. Today, our collaboration with SteerFox is based on two pillars: the technology, which allows for a product-oriented approach and is therefore essential, even decisive, and human expertise. Indeed, it remains essential to be supported by a team that understands our business, our challenges and our objectives.”
Anaïse Barbusse, Digital Director of SonoVente.com
Presentation
Sonovente specialises in the sale of sound equipment, DJ equipment, lighting, home studio equipment and instruments. A catalogue of over 250,000 products at the best prices from over 500 brands. Sonovente is a 1200 m2 shop but also a website that is restocked every week with new products.
Challenges
- Meeting strict profitability targets
- Managing multi-lever acquisition
- Identifying high-potential products to enrich the catalogue
Solution
With the SteerFox platform, Sonovente has been able to reorganise itself:
- Based on a catalogue-oriented logic, integrating their profitability objectives by brand, category or product. Advertising content and trade-offs are automated to maximise their profitability through acquisition leverage.
The SteerFox platform provides unique insights to enable their purchasing, finance and marketing teams to make key decisions on product sourcing.
