Sonovente is the specialist in the sale of sound, DJ, lighting, home studio and instrument equipment. A catalogue of over 250,000 products at the best prices from over 500 brands. Sonovente has a 1200 m2 shop and a website that is replenished every week with new products.
With the SteerFox platform, Sonovente has been able to reorganise itself along catalogue-oriented lines, integrating their profitability objectives by brand, category or product. Advertising content and trade-offs are automated to maximise profitability by acquisition lever. The SteerFox platform provides unique insights to enable their purchasing, finance and marketing teams to make key decisions on product sourcing.
“In human terms, we are no longer able to manage advertising campaigns by hand with catalogues of several thousand products. Today, our collaboration with SteerFox is based on 2 pillars: technology, which enables us to adopt a product-oriented approach and is therefore essential, if not decisive, and human expertise. In fact, it remains essential to be accompanied by a team that understands our business, our challenges and our objectives.”
