Presentation and issues

Sonovente is the specialist in the sale of sound, DJ, lighting, home studio and instrument equipment. A catalogue of over 250,000 products at the best prices from over 500 brands. Sonovente has a 1200 m2 shop and a website that is replenished every week with new products.
Meet strict profitability targets
Managing multi-levers acquisition
Identify high-potential products to enhance the catalogue

Solution

With the SteerFox platform, Sonovente has been able to reorganise itself along catalogue-oriented lines, integrating their profitability objectives by brand, category or product. Advertising content and trade-offs are automated to maximise profitability by acquisition lever. The SteerFox platform provides unique insights to enable their purchasing, finance and marketing teams to make key decisions on product sourcing.