“Steerfox has been our SEA partner for almost 5 years. We liked their DNA from the start; they automate acquisition campaigns based on triggers that we have jointly deemed relevant. The reports are personalised and impactful, and we regularly discuss priorities, innovations and new optimisation methods that can be implemented thanks to their platform.”
Cédric Blondel, Marketing Director of TicketMaster
Presentation
Ticketmaster has been the leader in ticketing since 1976 and is present in 32 countries. A total of 465 million tickets are sold each year worldwide thanks to the work of 4,000 employees.
Issues
- Managing a constantly updated catalogue
- Adapting to the situation of each event
- Controlling the margins, which differ for each event
Solution
SteerFox has developed customised solutions to enable Ticketmaster to strengthen its growth:
- Availability in real time The SteerFox platform is constantly updated with Ticketmaster’s ticketing and business intelligence systems, to enable advanced management according to the net margins and profitability rates of each show.
- Multichannel activation The connection of the SteerFox platform to the various advertising networks (Google, Bing, Meta, etc.) enables unified campaign management. Customised interfaces allow the definition of control settings on a show-by-show basis with simultaneous management of campaigns with distinct objectives.
All these features have enabled Ticketmaster to quickly exceed the glass ceiling of their performance.
