“We work in confidence with Steerfox (…). The team has been able to be responsive and adapt its actions to our target and our business (…). We are achieving our commercial objectives while keeping our acquisition costs under control. Special mention to their in-house attribution tool, which provides a different perspective on the management of levers and the arbitration of campaigns.”
Arnaud Lerede, E-commerce Director of Top Chaleur
Presentation
TopChaleur has been the online expert in wood heating for 20 years. Their mission is to offer as many people as possible a means of heating that respects the environment and purchasing power. Products that are 2 to 3 times cheaper than in shops for environmentally friendly heating.
Issues
- Managing multi-lever acquisition
- Adopting a granular approach by product
- Minimising reaction time through predictive actions
Solution
Top Chaleur has achieved exceptional performances thanks to multi-levers without necessarily having a privileged position in the social networks.
How? A product highlighted to trigger interest, an enriched, refined and complete catalogue to present a clear offer.
And finally, dynamic retargeting to invest in the most profitable top products and optimise investments.
